Product Support Growth in a Dealership

Product Support Development and Growth

Product Support growth within a dealership is phased in through four stages as a strategy to introduce products and services based on an approach that will maximize the utilization of the asset, meet the current service requirement within the market place, and a progressive approach that is in line with the company’s financial investment plan for growth.

The four phases have been identified as follows:
• Initial Phase identifies the basic tooling required to repair a customer’s machine as quick as possible. The tooling will meet the needs of maintaining and repairing vs. rebuilding.
• Expansion Phase I will focus on providing high demand replace vs. rebuild options for the customers that provides the opportunity to lower operating cost per hour, while expanding the distributorship offering of profitable products and services.
• Expansion Phase II introduces more specialized tooling and equipment that will provide a strong competitive advantage through a total solutions approach.
• Expansion Phase III will focus more on the balancing of the three previous phases with information obtained from the machines in the market place to identify and time specific market opportunities closer to the point the customer’s need.

The dealership's individual branch stores may not have the capabilities of all four phases, but should be able to pull from a centralized pool of the stengths that will cover the four phases over time.